Google algorithm is a process or set of rules followed by Google to provide accurate search results. With more than 63,000 searches happening every second, it has become mandatory for Google to keep its algorithms updated so that incorrect or irrelevant search results are not displayed.
Several google algorithm update mistakes rankbrain features are responsible for the working of the Google algorithm. Broadly, these features can be divided into two categories- on-page SEO based factors and the of based page SEO type factors. In this blog post, we will take a look at the various types of features of the Google algorithms that you need to start using today.
On-Page SEO Factors
On-page SEO factors are those types of elements that are there on your website and over which you have all the control. This includes elements like title tags, meta descriptions, header tags, etc. Here are some of the on-page SEO factors that you need to focus on:
1. Title Tags
Title tags are one of the most important on-page SEO factors. They give search engines an idea about the topic of your web page. They appear in the SERPs (Search Engine Results Pages) as well as in the browser tabs. A title tag should be concise (50-60 characters), relevant to the page content, and must contain target keywords.
2. Meta Descriptions
A meta description is a short description (155-160 characters) of a webpage that appears below the title tag in the SERPs. It gives searchers an idea about what information they can expect to find on your website if they click through. Like title tags, meta descriptions must also be relevant to the page content and must contain target keywords. However, you should avoid stuffing keywords into your meta descriptions as it will lead to penalization by Google.
3. Header Tags
Header tags help search engines understand the hierarchy of your content. They range from H1 (the main heading) to H6 (the subheading). Every web page must have only one H1 tag but can have multiple H2, H3, H4, H5, and H6 tags. You should use target keywords in your header tags, but only if they fit naturally into the text; don’t force them in there!
Off Page SEO Factors
This type of SEO based factors are those elements that are not present on your website but can still impact your ranking on SERPs. The most important fact of this page SEO factor is backlinks, i.e., links from other websites pointing back to your website. Other off based page SEO factors include social signals (shares, likes, etc.), brand mentions (unlinked mentions of your brand on other websites), etc.
Here are some tips to improve your off based page SEO:
1. Publish High-Quality Content
If you want other websites to link back to yours, you need to give them a reason to do so, i.e., publish high-quality content that is relevant and valuable to their audience. This will encourage them to link back to your website when they publish similar content themselves.
2. Promote Your Content
Once you have published high-quality content on your website, it’s time to promote it so that it reaches as many people as possible.
To sum up, these are some of the various types of features of the Google algorithm that you need to start using today in order to improve your ranking on SERPs as well as drive more traffic to your website.