Throughout this guide, we will look into various options for social media sites that are useful for your marketing needs. You will look at many points relating to the multiple social media sites to consider what is effective. Naturally, you can always work with all social media sites we list here; as many as you want to make yourself visible. Nevertheless, that does not mean every single one of them is sensible for your needs, let alone easy to use. Every social media site is different based on whom it targets and how it is organized. Each social media site is unique.
Choose carefully when planning your social media campaign. If anything, having multiple social media sites is best as it gives you the opportunity to accomplish more.
This chapter looks into individual social media sites based on what you can work with.
1. Look at the main goals you have for a social media campaIgn.
Decide why you are choosing social media in the first place. Maybe you want people to be more aware of your brand. Perhaps you are just trying to get more leads. Perhaps you might be trying to get people to download an app or reach your physical place of business. The social media space you visit should be chosen based on
what your goals are. Facebook is ideal if you want people to be more aware of your work. LinkedIn is perfect if you want to get leads. Snapchat is ideal if you want people to download an app.
Whatever the case, look at what you can get out of a social media site before you start working with it. See that the campaign is arranged correctly and that you have a clear understanding of what social media sites are perfect for it. You should carefully examine how individual options might work with your various needs.
2. Consider the target audience you are trying to reach.
Every social media site has its own specific audience. LinkedIn has a great platform that is popular among professionals, preferably those who earn good wages. Instagram is useful for younger people and is prominent among today’s millennials. In 2015, the Pew Research Center found some interesting demographics surrounding social media sites. While this information is not definitive, it provides an idea of what to expect from certain social media sites:
• Facebook’s user base is extremely diverse. People of all kinds use Facebook – from the rich and poor to the young and old alike. It is equally popular among men and women and among black, white, Hispanic, and Asian audiences and other racial demographics.
• Women are more interested in using Pinterest. People from suburban areas are also interested in it more than others.
• LinkedIn is not only popular with wealthier people but also with those who have college degrees. People living in urban areas tend to use LinkedIn more often too.
• Younger people are more likely to use Twitter. Those living in urban areas will use it more often as well.
All social media sites have different standards of how often people interact with them. Facebook, Twitter, and Instagram are the most popular places where people are more likely to check every day or every other day. Meanwhile, Pinterest and Linkedln are places where people will check on their feeds three to five times a week although some might do that more often.
Review what your competitors are doing.
Your competition will more than likely be on social media already or contemplating doing so in the future. Whatever the case might be, you have to look at what your competitors are doing.
You do not necessarily have to duplicate everything your opponents carry out. Be aware of what someone else is implementing so you have a clear idea of what you should do yourself. Keep your mind open throughout the process, but at least examine the accomplishments of others.